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About Us

Established in September 2020, Lumirous is a one-stop fertility and reproductive health platform. This platform is created with the sole purpose of supporting those who are facing and looking for a solution to their fertility and reproductive health issues, as well as raising the public's awareness about fertility and reproductive well-being. We are devoting ourselves to building a solid support system for everyone when they are facing fertility and reproductive health issues.


Throughout the years, we have witnessed how difficult it is for the majority of the public to get the support that they need for their fertility and reproductive well-being. There has always been a stigma around seeking help with fertility and reproductive health, especially among Asians. We tend to not talk about it because we are worried about what others would say when they find out that we have some issues with our fertility and reproductive health. With that concern in mind, our founder and CEO, Anna, started this platform with the hope of helping those who are suffering from fertility and reproductive health issues.


In order to achieve our mission, we have built the first Fertility Community and Marketplace in Southeast Asia which bridges the gap between those who are suffering from fertility and reproductive health issues and the experts.

Our one-stop fertility platform serves as an information hub and a community space that allows our members to interact with fertility experts regarding fertility issues and reproductive health. With the rapid development of social media and the online world, the majority of the public is facing a dilemma when it comes to searching for reliable sources of information on the internet. To that end, we have created some special features on our platform which connect our members to professional doctors, counsellors, dietitians, and nutritionists. Through the following special features, our members no longer have to worry about the credibility of the information they are getting.

  • Doctor Q&A - A safe space for our members to get advice from fertility doctors, fertility counsellors, dietitians, and nutritionists for free.
  • Find Clinic & Find Doctor - We have been working with more than 15 fertility centres throughout Malaysia. Our fertility counsellors provide professional advice and help our members to find the most suitable fertility centre and doctor based on their needs and expectations.
  • Find product - This is a special marketplace in which we display our hand-picked fertility and reproductive health products. The members of Lumirous will also get to enjoy special promotions on these products.
  • Blog - You can find many informative blogs about fertility and reproductive health here.

Knowing how important is privacy to everyone, it is our utmost priority to ensure is a reliable and credible platform. Our website has been incorporating strong security protocol to protect our member's privacy. Apart from that, we also abide by the Health Insurance Portability and Accountability Act (HIPPA), as well as Personal Data Protection Act 2010 (PDPA).

Our Founder & CEO

Anna Yamauchi, the founder, and CEO of LUMIROUS
Anna Yamauchi, the founder, and CEO of LUMIROUS, is a pioneer in the femtech industry in Southeast Asia. Graduated from University of Surrey with a Master Degree in Entrepreneurship, Anna has a vast experience in building and managing a business. Prior to the establishment of LUMIROUS, she was the co-founder and managing director of Trambellir Sdn. Bhd., an online medical tourism platform. With the experiences that she gained when she was managing Trambellir Sdn. Bhd, she has what it takes to bring a start-up to the next level.

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